Gromore started because our founders spent years managing UGC campaigns in Google Sheets — and knew there had to be a better way.
Our mission
“To give every brand and agency the same creator intelligence that top-tier growth teams have — without the headcount or complexity.”
In 2023, our CEO Rahul was running influencer campaigns for a mid-sized DTC brand. He had 60 creators, 3 active campaigns, and a spreadsheet with 40 columns. Every Monday morning was 3 hours of copy-pasting view counts from TikTok.
He knew the data existed. The platforms had it. But there was no way to pull it all together, compare creators, track campaign ROI, or trigger payments automatically — without either a massive enterprise contract or a team of engineers.
So he called Priya, his engineer friend. Six weeks later, the first version of Gromore was live. It tracked 10 creators, refreshed data daily, and sent a Slack message when something went viral.
A year later, we're tracking 1M+ accounts, processing $5M+ in creator payouts, and helping over 500 brands run UGC at a scale that would have required a team of 10 just two years ago.
Four principles that shape every decision we make.
Clarity over complexity
UGC analytics is messy. We do the hard work of making it simple — one clear number, one clear action.
Built for operators
We're not building for analysts. We're building for the person running 50 creator campaigns at once.
Speed first
Insights you see tomorrow are insights you can't act on. Everything in Gromore is designed to be fast.
Transparent by default
No black boxes. You always know where your data comes from, how fresh it is, and what it means.
Founded in Bangalore, India
First 10 paying customers
Launched public beta with full dashboard
Series Seed — targeting $1.5M
White-label launch for agencies
Small team, big ambitions.
Rahul Saini
CEO & Co-Founder
Ex-growth lead at a top DTC agency. Built Gromore after spending 3 years tracking creators in spreadsheets.
Priya Mehta
CTO & Co-Founder
Former staff engineer at Stripe. Obsessed with data pipelines and making complex analytics feel simple.
Alex Turner
Head of Product
Led product at two Y Combinator-backed startups. Joined Gromore to build the UGC tool he always wished existed.
Sofia Chen
Head of Growth
Previously at HubSpot and Notion. Drives creator partnerships and helps brands get the most out of Gromore.
James Okafor
Lead Engineer
Full-stack engineer who previously built analytics infrastructure for a FAANG company.
Mia Rodriguez
Customer Success
Spent 5 years helping agencies scale their operations. Now ensures every Gromore customer actually wins.
Whether you're a brand, an agency, or someone who wants to work with us — we'd love to talk.